Stop squeezing layouts into new formats.
Plan where the headline, image and supporting copy belong when one layout has to work across different formats.
Visual Brief Kit · English (US)
Written kit · 20 main items + 4 free extras
US$39 · Your own AI account · Manual email delivery
Ask for the kit on WhatsAppOne-time kit purchase. Confirm the delivery date before paying.
A new format gets its own plan.
The same approved words and colors, across a square and two taller formats. The recorded response proposes a composition for each.
FICTIONAL INPUT → ACTUAL RECORDED TEXT · EN-US
From the supplied demo brief
From the recorded response · excerpt
| Dimensions | Ratio | Anchor and copy block | Image bounds and reading order |
|---|---|---|---|
| 1080 × 1080 px | 1:1 | Upper copy anchor for A; separate copy block beneath the sketch for B | Keep the complete sketch within the frame; follow the chosen direction’s reading order |
| 1080 × 1350 px | 4:5 | Use vertical separation between headline and supporting copy | Allocate a distinct sketch region; preserve proportions and recognition-critical details |
| 1080 × 1920 px | 9:16 | Stack copy and sketch vertically; final placement depends on interface overlays | Keep the complete focal subject visible; adjust spacing independently of shorter formats |
Fictional brief; actual recorded planning text from Codex CLI 0.166.0 in US English. No artwork was generated. The typeface, product asset and placement overlays still need checking before design.
See what is in the kitGive every format a plan.
Visual Brief Desk is the original written skill: a reusable set of instructions for turning your brief into directions and format plans.
Bring an authorized brief and the assets you can use. Pick the task. Review the proposed plan, then assemble and inspect the actual artwork in your own tools.
The kit provides written prompts and planning instructions. Final artwork, editable files, asset rights and production checks stay with you.
- Pin down what stays
Extract the mandatory copy, colors, dimensions and missing assets before choosing a direction.
- Choose a direction with reasons
Write art directions with a reading order, palette roles and a visible trade-off.
- Recompose the format
Plan the headline, image and CTA for each canvas. Keep feedback and approval decisions with the handoff.
20 main items + 4 free extras
1 original skill + 19 adapted prompts make up the 20 main items. The 4 free extras are separate.
- 1 original skill — Visual Brief Desk. Production briefs, art directions, raster-study briefs, format plans and feedback logs.
- 19 adapted prompts — focused starting points for brief extraction, direction notes, image-study briefs and other design tasks.
Your 4 free extras
- Blank professional brief — collect the facts, constraints and open questions.
- Approved-style card — record examples and the style choices you want to keep.
- Decision and review log — track feedback, ownership and approval.
- Workflow notes — prepare inputs and review drafts; supplied in text and PDF as one extra.
Written instructions, guides and templates in a ZIP. Workflow notes come in text and PDF; they count as one extra.
Sources, rights and what the price covers
The adapted prompts have public sources. You pay for the original method, professional adaptations, selection and guide. Credits, notices and Apache-2.0 license text are included.
See the written method at work.
A walkthrough of the kit. Fictional text examples and AI-generated illustrative B-roll; not product results. AI accounts, production software and credits are separate.
Read the editorial script below. Video captions are estimates; audio and synchronisation have not been verified by a human.
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Read the editorial script
Designers, a layout needs a reason stronger than “I like it.” Start with what the brief actually fixes: the message, the exact copy, the identity and the placement. The Visual Brief Kit gives you a written procedure for turning those constraints into design proposals. Its original skill asks for a production brief, two distinct art directions, a raster-study brief, format plans and a handoff log. Each direction needs a reading order, palette roles and a trade-off. Each format needs its own composition plan. The fictional Luma Desk brief shows the problem: three formats, a mandatory line, two colors, but no supplied typeface or product image. See that actual brief beside the method that asks you to keep those gaps visible. You get one original skill and nineteen adapted prompts, selected for this workflow, with credits. Free brief, style and decision templates and workflow notes are included separately. US$39, paid once, ordered on WhatsApp and delivered manually by email. Bring your own AI account and design tools. Build the rationale. Then build the artwork.
Get the Visual Brief Kit
Ask for this kit on WhatsApp. We confirm the details before you pay.
US$39
USD · One-time kit purchase
Confirm this kit on WhatsAppThe link opens WhatsApp, an external service. Please do not send client files or sensitive information to ask about this kit.
- Choose the kit and country in the prepared WhatsApp message. Opening the link sends nothing automatically.
- Before payment, receive the seller details, actual payment options, final total and currency, applicable charges, exact delivery date, kit contents and cancellation instructions in a record you can keep.
- Order and payment are checked manually. The ZIP is sent as an email attachment to the address you provide.
When the email arrives
Manual email delivery within 2 business days after payment confirmation and receipt of the minimum delivery details, unless a different date is expressly agreed before purchase. Confirm the exact date before paying. This is the offer commitment, not a measured delivery speed.
Your cancellation and refund terms
Cancel before delivery, or request a full refund for any reason within 14 calendar days, counted from the day after successful, accessible delivery. A failed delivery does not start that period. Downloading or using the files does not remove this commercial guarantee. Request cancellation or a refund through WhatsApp. There is no administration fee. Refunds are processed without undue delay and within 14 days of the request, or sooner where mandatory law requires. The original payment method is used where possible; an alternative requires your agreement. Mandatory rights, including longer periods or other remedies, remain available. This is an additional commercial policy, not a statement of a universal US or Canadian cooling-off law.
Orders, delivery questions, cancellations and refunds: WhatsApp +55 31 99367-9889.
Read the full cancellation and refund policyBefore your next project.
What is a skill in this kit?
A reusable set of written instructions for a professional workflow. This kit includes one original skill and 19 adapted prompts. You pick a task and supply the context; the AI account is separate.
Do I need my own AI account?
You need a way to unzip and read text/PDF files. Running a prompt requires your own suitable AI account or text environment; no app installation or compatibility is confirmed for this release. Claude, ChatGPT and Gemini apps have not been tested. Accounts, paid plans, APIs, media tools and credits are not included. Final production uses your own professional tools.
Does it deliver finished artwork?
The kit provides written prompts and planning instructions. Final artwork, editable files, asset rights and production checks stay with you.
What does the example show?
Fictional brief; actual recorded planning text from Codex CLI 0.166.0 in US English. No artwork was generated. The typeface, product asset and placement overlays still need checking before design. It demonstrates a text response to that input. It does not establish time saved, commercial results or superiority over another prompt.
Are the prompts exclusive?
The original sources are publicly available; the adapted prompts are not exclusive. Use the original material under its included permission and the third-party adaptations under their applicable Apache-2.0 terms. Keep required credits, notices and license text. Restrictions on original material do not override third-party rights. The kit is not endorsed by Google, Anthropic or OpenAI.
Can I get a refund after downloading?
Yes. Downloading or using the files does not remove the commercial refund guarantee. The full timing, request and payment-method terms are in the order section above; mandatory rights remain available.
Which supplied words, dimensions and constraints must survive your next layout?
For your own reflection. No answer or contact details are collected.